Launch an electrical business : the right questions

Starting a business is not an easy decision. It requires asking the right questions and anticipating future risks. To optimise your business, it is best to find out about the practices around you. Observe your potential clientele: their age range, their concerns and optimise your communication and services according to the demand. It is also essential to observe what your competitors are doing. We will give you our advice on how to keep up with the current market..

The right questions to ask

To start your electrical business, you can begin by defining the type of company you want to create.
The identity of your company will be partly defined by certain decisions: whether you are targeting professionals or private individuals, whether you are planning new or renovation projects, whether you are carrying out installations or maintenance of electrical networks...

Beyond these notions and because the purpose of a company is to sell services, you will be able to answer 4 questions, the 4 P's: product, price, place, promotion.

Products or services :

• what is the supply/demand ratio ?
• do you have to offer new or complementary things ?
• are you positioned as a multi-tasker or an expert in a specific field ?
• what do you specialise in ?

Pricing strategy :

• what will your prices be ?
• how will your prices be positioned in relation to your competitors and the market ?
• what is your added value compared to your competitors ?
• what is your expertise, your reputation ?

The place, or geographical sector :

• where are you located ?
• in which surrounding towns can you travel ?
• who are your customers in this sector ?

Promotion, or communication strategy :

• how do you get the word out ?
• do you have a digital presence ?
• how can your customers identify you ?
• where and how can they reach you ?

Be strategic and visible

This question of communication may seem optional, but it is very important because today being on the internet is essential, if only to reassure your future clients.

You will never be the only person to offer your services, a digital presence to offer you a very wide visibility. In order to be identifiable by your customers, create a brand image with a logo and a graphic charter. For this type of service, we advise you to call on a graphic designer. You should also pay attention to the name of your company: it should be easy to remember and differentiating. For optimal digital communication, have your own website to be present on the web and build an e-reputation. To be professional, make sure you have a neat email signature, which includes your phone number and redirects to your social networks or your website.