Développement Commercial
Digital Marketing for Electricians
Digital marketing as an electrician, does that speak to you? Between managing your schedule, finding clients, advising them, you're constantly busy.
How about attracting your customers to you, rather than going out to find them? Being in the right place at the right time, and knowing how to sell yourself, are key to the stability of your business. With the right tips on your digital presence, you will be more visible and your customers will find you more easily. Let's take a look at how to present your business online to ensure it is well positioned in the electricity market.
Are you used to searching for a restaurant on Google Maps? And why shouldn't your customers do the same to find an electrician near them? There is a free tool from Google, My Business, which allows you to create a page with your business address, opening hours, phone number and a link to your website or social networks. In addition to being very simple to fill in, this tool allows you to be visible in a city by your customers.
Another element can be very interesting: the possibility for your customers to give you a rating and a review of your services. These reviews can reassure future customers about your helpfulness, your availability or your professionalism. Don't hesitate to ask your customers to leave you a note and a review after your visit!
Websites for marketing development
To find an electrician near them, your customers will probably go to a search engine.
Chances are they will use the one that appears in the first few results. But if they already have your name, they will try to find you online. And with your site, they will feel reassured! It is easier to be present on social networks, but a website will give you a much more professional image. It will allow your customers to find all the information they are looking for: how to contact you, your geographical area, your specialisations, your previous projects,...
A one-page website
A one-page site allows you to put forward the key information needed to be contacted (e-mail address, telephone number, your opening hours), to specify the area in which you work, to show the services you offer, photos of completed projects, to integrate a form with a quote or even customer reviews. But your site will only have one page and will not have a menu; it will be a page that you scroll down, on which you will find the essentials. So remember not to overload it with content.
A showcase site
A showcase site is a more complete site, where you will put forward the same elements as on the one page, but where you will have the possibility to integrate a menu. This menu will allow you to classify the elements present on your site in several categories. It will be possible, for example, to have a "worksite" category, in which you can detail the before and after of your achievements, as well as a "my expertise" category where you can talk about the clients for whom you have already worked or about your diplomas obtained.
Working with a web agency
It is not advisable to start a website yourself without having some knowledge of how a content management system (CMS) works. Despite the wide range of free turnkey websites available, this is not necessarily a good idea. Making a site takes time, which is sometimes hard to find. Moreover, it is risky to take the risk that your site is a bit shaky, not finished, and that it gives a bad image of your company. Small agencies or freelancers will be able to offer you sites at affordable rates (between 300 and 1000 euros for a showcase site). They will also be able to help you put the right elements forward and help you with the referencing of your site. Creating a website is expensive, but it can give you a very good return on investment.
What is SEO ?
Search Engine Optimisation (SEO) is the process of getting your website 'understood' or 'read' by search engines. Depending on the relevance of the information provided and the words used, it will appear in the first results and be more visible to your customers. Free" search engine optimisation (SEO), which takes into account the relevance of your content and the age of your site, is known as natural search engine optimisation (SEO), which displays you in the first results of the search engine. SEA, also known as paid search, is a complement to SEO. It consists of bidding a certain amount of money, according to chosen keywords, to be displayed in the first results, as an "ad". Your reputation can depend on your SEO: good optimisation makes your site relevant to search engines.
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