Electrician, how to choose your customers ?

Would you like to work as an electrician, but you don't know how to choose your clients? It is normal to ask yourself questions about this. Your clients can be varied, and will not bring you the same advantages or disadvantages.

Depending on your background, your desired lifestyle and your geographical area, you can choose your customers strategically.

Being a service provider for large projects

Specialising to stand out
House builders are looking for specialist companies to carry out their electrical work. If you are a self-employed contractor, working alone or as part of a team, you may be the right person!  Your specialisation will be your trump card in convincing clients that your company is competent.

Winning tenders
Public worksites are organised in the form of tenders that are put on the market. These are very good opportunities to get big clients and long-term contracts. Public procurement is based on the principle of equal opportunities for all companies. Don't be afraid of not being a very well-known company, and be confident in your skills. Firstly, it will be a matter of targeting the type of public contracts you want your company to position itself for, according to your area of expertise. Secondly, you need to fill in your application form properly. This involves completing the administrative and technical sections accurately, as any missing document or error will result in automatic elimination. Put together your set of administrative documents and take the time to compile them properly the first time, as the same documents will be requested each time. For the technical documents requested, they should be adapted according to the client. This way, you can orient your assets according to the request.

Working for private customers

Customers looking for advice
If your clients are private individuals, you will mainly work on renovation projects. These will be small-scale projects, where you may work alone or in a small team.
Renovation can include many different types of work, so you need to be versatile in order to be able to work on several aspects of the site. This requires you to be adaptable to customers and flexible about the work you do.
In addition, you will play an advisory role with private customers, so you must enjoy dealing with people. Before any work is carried out, offer to carry out an inventory of the installation to be renovated, and then draw up an estimate.

A wide variety of projects
Renovation work for private individuals will most often be carried out in the home. You will be required to bring certain properties up to electrical standards, which includes the entire electrification of the dwelling.
The work may also involve installing a meter (as part of an extension, for example), setting up a home automation network, or installing a ventilation system.

Home automation has become an important part of your customers' lives, everything is now electrified. Requests for security cameras, or for the electrification of a gate or roller shutters are growing, so think about highlighting your skills for these installations.

Working for real estate agencies

Real estate agencies can be very good clients. You can build up a lasting relationship with them if your services are appreciated. The law imposes a certain amount of work on the owner of a rented property, which gives you the opportunity to carry out a variety of tasks. Landlords (private individuals or estate agents) go through the régis to carry out these works, whether in the dwelling or in the communal areas for flats.

The landlord is responsible for major electrical works and the replacement of substandard equipment. This may include maintenance and repair work on the electrical panel, replacement of lighting with LED lighting, etc. Generally speaking, this will be general electrical work. These customers can also call on your services to modernise a property: electrification of roller shutters, home automation installation such as a connected intercom or videophone, security cameras, etc.